Learning outcomes:

The Scientific seminar – writing the business plan has as main outcome to make students aware of the specific needs (or gaps) on the market and assist them to tap into the potential of those needs by converting them into viable business opportunities by means of an integrated tool, the business plan. In doing so, students will be able to use their already acquired skills and to develop new ones such as performing a proper market analysis, creating the competitive advantage of a specific company, writing a business plan and ultimately developing the financial plan for the specific business they are setting up.